This campaign took a grassroots, street-level approach, with neighbourhood specific executions to showcase Sick KIds and help fundraise money to overhaul and modernize the hospital. The Images show patients with tools ready to help rebuild the hospital. There were over 60 portraits of children photographed. The images were created using multiple photographs, stock imagery, composited and colour corrected.

Recognition:

• 2018 The One Show, “Gold”, Health & Wellness; Integrated Branding

• 2018 Canadian Marketing Awards, “Gold”, "Best of Show Public Service"

• 2018 Cannes Lions, “Shortlist x4, Health & Wellness”

• 2018 Applied Arts Advertising Annual