For this campaign, the goal was to recruit more new donors then ever to help build a new Sick Kids hospital. The idea was to get groups or “crews” of like-minded individuals to join together in support of Sick Kids. There were 15 crews photographed. The images were created using multiple photographs, retouched, composited and colour corrected.

Recognition:

• 2019 Clio Awards - Health, “Grand Clio”, Shortlist x2

• 2019 Cannes Lions - “Bronze”, Shortlist x8

• 2019 Applied Arts Advertising Annual - Cover, “Craft - Image - Series”

• 2019 Canadian Marketing Awards - “Silver” Integrated Campaign, Merit “Photography”

• 2019 Strategy Awards - “Gold” x3, “Bronze”