This bold campaign was to show that being sick isn't weak. It was inspiring, powerful and raw. It shows us how strong these kids really are. There was over 100 portraits photographed by Nikki Omerod. The images were retouched, composited and colour corrected.

Recognition:

• 2017 Applied Arts Photography/Illustration Annual

•2017 Applied Arts Advertising Annual

• 2017 Communication Arts Photography Annual / 58

• 2017 Canadian Marketing Awards, “Gold”, "Best of Show Public Service"

• 2017 Cannes Lions, “Gold Lion, Silver Lion for Health and Wellness”, "Shortlist x3"

• 2017 Clio Awards, "Gold, Integrated Campaign"

• 2017 D&AD Impact "White Pencil, Health & Wellness"

• 2017 ADCC Awards, "Gold, Integrated Campaign"

• 2018 Cassies Awards, “Grand Prix”

• 2018 Cannes Lions, “Silver Lion, Creative Effectiveness”