Photographed by Hollie Fernando. This campaign from Indigo called “Life, on Purpose” portrayed Canadian Icons such as Margaret Atwood. The Series of 5 images was created using multiple photographs, then retouched and colour corrected.

Recognition: 

• 2023 One Show - “Craft & Production”, Merit

• 2023 Canadian Marketing Awards - Merit

For this campaign, the goal was to recruit more new donors then ever to help build a new Sick Kids hospital. The idea was to get groups or “crews” of like-minded individuals to join together in support of Sick Kids. There were 15 crews photographed. The images were created using multiple photographs, retouched, composited and colour corrected.

Recognition:

• 2019 Clio Awards - Health, “Grand Clio”, Shortlist x2

• 2019 Cannes Lions - “Bronze”, Shortlist x8

• 2019 Applied Arts Advertising Annual - Cover, “Craft - Image - Series”

• 2019 Canadian Marketing Awards - “Silver” Integrated Campaign, Merit “Photography”

• 2019 Strategy Awards - “Gold” x3, “Bronze”

This campaign took a grassroots, street-level approach, with neighbourhood specific executions to showcase Sick KIds and help fundraise money to overhaul and modernize the hospital. The Images show patients with tools ready to help rebuild the hospital. There were over 60 portraits of children photographed. The images were created using multiple photographs, stock imagery, composited and colour corrected.

Recognition:

• 2018 The One Show, “Gold”, Health & Wellness; Integrated Branding

• 2018 Canadian Marketing Awards, “Gold”, "Best of Show Public Service"

• 2018 Cannes Lions, “Shortlist x4, Health & Wellness”

• 2018 Applied Arts Advertising Annual

This bold campaign was to show that being sick isn't weak. It was inspiring, powerful and raw. It shows us how strong these kids really are. There was over 100 portraits photographed by Nikki Omerod. The images were retouched, composited and colour corrected.

Recognition:

• 2017 Applied Arts Photography/Illustration Annual

•2017 Applied Arts Advertising Annual

• 2017 Communication Arts Photography Annual / 58

• 2017 Canadian Marketing Awards, “Gold”, "Best of Show Public Service"

• 2017 Cannes Lions, “Gold Lion, Silver Lion for Health and Wellness”, "Shortlist x3"

• 2017 Clio Awards, "Gold, Integrated Campaign"

• 2017 D&AD Impact "White Pencil, Health & Wellness"

• 2017 ADCC Awards, "Gold, Integrated Campaign"

• 2018 Cassies Awards, “Grand Prix”

• 2018 Cannes Lions, “Silver Lion, Creative Effectiveness”

Client wanted to emphasize the surroundings of the wild-caught Filet-O-Fish. This piece was created using multiple images and was retouched and colour corrected. It was used for posters and Instagram posts.

Being from Canada, winter is in our DNA even for athletes competing in the Summer Olympics. This campaign is to show the world that we are also a strong and tough nation at summer sports. Images were created using multiple photographs, retouched, composited and colour corrected.

This image was created using multiple photos and illustrations. The image was retouched and colour corrected. Lighting effects were added for a dramatic effect.

Photographed by Mark Zibert. The Museum Of Contemporary Canadian Art wanted images that were thought provoking and striking. Created from multiple photographs, retouched and colour corrected.

Recognition: 

• 2013 International Design & Communication Awards, Best Branding, Gold

• 2012 Victor - Photography Book One, Hasselblad

• 2012 ADCC, 6 Silver and 3 Merits

• 2012 Communication Arts Photography Annual

This campaign was to celebrate the beginning of McRib season as it only comes around once a year. The images were created using multiple images, retouched and colour corrected.

Recognition:

• 2017 Communication Arts (March)

• Lürzer's Archive (Issue 2/2017)

This campaign was to draw attention to the issue of the rapid decline of the honeybee population. The images were created, retouched and colour corrected.

Recognition:

• 2016 Applied Arts Advertising Annual

• 2017 Canadian Marketing Awards "Best in Show"

* 2016 Cannes Lion "Shortlist"

Client wanted to show what kind of fish are used in the famous Filet-O-Fish. They were created using multiple images, retouched and colour corrected.

Recognition:

• 2016 Communication Arts Advertising Annual / 57

Photography from Raina + Wilson, this series of images are how you will feel when you get your hair cut at Mankind. The images were retouched and colour corrected by manipulating multiple hair photographs to create the text.

Fall Is Here

McDonald's "Fall Is Here" was to resemble leaves falling from a tree, but in this case its seeds off of a Big Mac. It was retouched and colour corrected.

Recognition:

• 2017 Créa Awards "Grand Prix"

Big Mac Cake

Celebrating 60 years of McDonald's in Chicago. This "Big Mac Cake" was created using multiple photos, retouched and colour corrected.

Fryworks

The McDonald's "Fryworks" was a Congratulations Ad. It was created using multiple fry images to resemble a firework. The final image was retouched and colour corrected

Red Blade

The McDonald's Red Blade was illustrated for promotional pieces involving new McDonald's restaurants.

Marketer of the Year "Cascade"

Photographed by Peter Schafrick, this image was created by using multiple photographs of various liquid shots. The end result is the cascading effect of the coffee. The image was retouched and colour corrected

TIFF "Official Coffee"

Photographed by Philip Rostron. This image of the official coffee of the Toronto International Film Festival was created using multiple photos, retouched and colour corrected.

Client wanted a fun way to show the holiday spirit.  This piece was created using multiple images, retouched and colour corrected. The video below shows how to put your phone into "Holiday Mode".

Photographed by Mark Zibert. For the inaugural season, BMO was a proud sponsor of the club. The campaign was to show the passion of supporters in a gladiator theme. All images were retouched to have an illustrated feel and colour corrected with extensive lighting changes.

The Canadian Olympic and Paralympic Sponsorship Campaign was created with 12 Canadian athletes ahead of the Sochi 2014 Olympic and Paralympic Winter Games. Each athlete was shot individually. They were then retouched and colour corrected to seem as if they were shot together.

The Febreze Holiday Campaign was to show the freshness of its holiday collection. The image was created by retouching multiple photographs, illustrations of multiple elements and colour corrected.

Client wanted illustrations to become a part of the objects and surroundings. Images were retouched and colour corrected.

Tapestry Opera

This set of three posters were illustrated to resemble a woven carpet with elements and title from each production.

Sunday Morning Hangover

A play off of "Saturday Night Fever" logo, this illustration was created for a National Advertising Benevolent Society (NABS) and was featured in the "NABS ROCKS" calendar.

Saab Flight School

Created to replicate an Airline Captains badge for a promotional piece.

Len and Company

Working with Writer and Director Tim Godsall for his first feature film, the posters were created for the 2015 Toronto International Film Festival.